In other words, your users shouldn’t have to change their attitudes and behaviors to learn how to use the system you designed for them based on what you want people to do. Note that this graphic focuses on the user’s goals, not the tasks the user has to perform. This iterative process involves a deep understanding of the product’s users and their goals, needs, and environments.
#UX UI INBOX APP ISO#
The International Organization for Standardization (ISO) uses this standard, ISO 13407, as the basis for many UCD methodologies. The best way to achieve a great user experience is by following a user-centered design (UCD) process throughout design and development while focusing on gaining a deep understanding of who will be using the product and what their goals are.
Many companies are finally realizing that true business success comes as a result of putting the user first: understanding the mobile app from a user’s point of view, empathizing with the user’s needs and desires, and building the product based on what users need, not what the business wants. Not until fairly recently did online and mobile teams move away from a mentality of checking a box with their mobile products. Put your users-and their goals-firstĪ large number of mobile apps today have been designed with the primary goal being the completion of the business goals of the organization that designed the app instead of the goals the user needs to do to complete a task.
Most of us spend 3 hours and 8 minutes per day staring at our smartphones in a universe filled with millions of applications and websites attempting to capture and retain our attention.